DURA NATURA
purpose | people | planet | profit


IDEA LAB.
where brands with impact
come to live


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You have followed the Soulprint workshop (or not) and identified what your heart-centered business is. Congratulations on that.

If you are thinking about creating a brand with positive impact, then we are all about making that brand come to live for the greater good.



BRANDS WITH IMPACT ACT DIFFERENTLY THAN REGULAR BUSINESSES, BECAUSE THEY ARE EQUALLY COMMITTED TO THE PEOPLE, PLANET WORLD AND VALUES THAT THEIR CUSTOMERS CARE ABOUT



It is important for you as the leader of your brand to get clear on your purpose, vision and values. The more conviction and clarity you feel around your vision for impact the more likely you are to lead your company towards that reality.



this IS how we help you build your brand with impact IN OUR 6-WEEKS ONLINE GROUP PROGRAME



CLEARITY





That step is for you as a leader very important to get clear on your purpose, vision and values. The more clear you feel around your vision for impact the more likely you are to lead your company towards that reality.


You probably heard of Simon Sinek right? Here we will be define your WHY!



CUSTOMER CENTRIC





Now that you have clearity about what’s important to you the next step is to engage with your customers to understand where the connection points are between you and them. For that a review of the competitive landscape along with qualitative research with your customers is needed.


We work with the Design Thinking Method. Google it.



IMPACT DESIGN + MESSAGE





At this point you will start to activate your clear direction into messaging. This will give birth to a series of outcomes that includes mission, vision, values, positioning, differentiation, messaging, tagline, manifesto, business name and product names.


Once you accomplish the above, you’ll be ready to move into the brand identity phase, wherein you explore different visual themes in-cluding logo design, photography palate, textures, colours, fonts etc.



BRAND ACTIVATION





Are you feeling the brand? How does it look? Once both FEEL + LOOK is established and approved, you can begin to apply it consistently to your website, signage, merchandise, product pack-aging, collaterals and more. Now let’s get this brand into the world!



YES, I WANT TO CREATE A BRAND WITH PURPOSE


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WHAT ARE THE BENEFITS OF BRANDS WITH PURPOSE?

“BRANDS WITH A PURPOSE GROW TWICE AS FAST AS BRANDS WITHOUT A PURPOSE”

- JONATHAN ATWOOD - UNILEVER



IT REDUCES RISK FACTORS IN THE SUPPLY CHAIN, FOSTERING CAN LEAD TO SIGNIFICANT REDUCTION IN COSTS AND INCREASE PROFITABILITY OVER THE LONG-TERM



IT CREATES REAL COMPETITIVE DIFFERENTIATION IT



BUILDS GENUINE TRUST AND LOYALTY WITH YOUR CUSTOMERS



NEARLY TWO-THIRDS OF CONSUMERS ACROSS SIX INTERNATIONAL MARKETS BELIEVE THEY “HAVE A RESPONSIBILITY TO PURCHASE PRODUCTS THAT ARE GOOD FOR THE ENVIRONMENT AND SOCIETY”



A BRAND WITH IMPACT SHOWS A COMPANY’S COMMITMENT TO MAKING HUMANITY BETTER, WHICH I BELIEVE TO BE IMPORTANT IN ALL INDUSTRIES.



"brands with impact are on a mission to change their industry for the greater good and you are the next change maker the world needs."



YES, I WANT TO CREATE A BRAND WITH PURPOSE


REGISTER

QUESTIONS? or drop a line.





we will be glad to hear from you about a new exciting project!








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KvK Rotterdam 69876665.
VAT NL002528566B52


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